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Landing Page Generator

Domain: Product | Skill: landing-page-generator | Source: product-team/landing-page-generator/SKILL.md


Landing Page Generator

Generate high-converting landing pages from a product description. Output complete Next.js/React components with multiple section variants, proven copy frameworks, SEO optimization, and performance-first patterns. Not lorem ipsum — actual copy that converts.

Target: LCP < 1s · CLS < 0.1 · FID < 100ms
Output: TSX components + Tailwind styles + SEO meta + copy variants


Core Capabilities

  • 5 hero section variants (centered, split, gradient, video-bg, minimal)
  • Feature sections (grid, alternating, cards with icons)
  • Pricing tables (2–4 tiers with feature lists and toggle)
  • FAQ accordion with schema markup
  • Testimonials (grid, carousel, single-quote)
  • CTA sections (banner, full-page, inline)
  • Footer (simple, mega, minimal)
  • 4 design styles with Tailwind class sets

Generation Workflow

Follow these steps in order for every landing page request:

  1. Gather inputs — collect product name, tagline, audience, pain point, key benefit, pricing tiers, design style, and copy framework using the trigger format below. Ask only for missing fields.
  2. Select design style — map the user's choice (or infer from context) to one of the four Tailwind class sets in the Design Style Reference.
  3. Apply copy framework — write all headline and body copy using the chosen framework (PAS / AIDA / BAB) before generating components.
  4. Generate sections in order — Hero → Features → Pricing → FAQ → Testimonials → CTA → Footer. Skip sections not relevant to the product.
  5. Validate against SEO checklist — run through every item in the SEO Checklist before outputting final code. Fix any gaps inline.
  6. Output final components — deliver complete, copy-paste-ready TSX files with all Tailwind classes, SEO meta, and structured data included.

Triggering This Skill

Product: [name]
Tagline: [one sentence value prop]
Target audience: [who they are]
Key pain point: [what problem you solve]
Key benefit: [primary outcome]
Pricing tiers: [free/pro/enterprise or describe]
Design style: dark-saas | clean-minimal | bold-startup | enterprise
Copy framework: PAS | AIDA | BAB

Design Style Reference

Style Background Accent Cards CTA Button
Dark SaaS bg-gray-950 text-white violet-500/400 bg-gray-900 border border-gray-800 bg-violet-600 hover:bg-violet-500
Clean Minimal bg-white text-gray-900 blue-600 bg-gray-50 border border-gray-200 rounded-2xl bg-blue-600 hover:bg-blue-700
Bold Startup bg-white text-gray-900 orange-500 shadow-xl rounded-3xl bg-orange-500 hover:bg-orange-600 text-white
Enterprise bg-slate-50 text-slate-900 slate-700 bg-white border border-slate-200 shadow-sm bg-slate-900 hover:bg-slate-800 text-white

Bold Startup headings: add font-black tracking-tight to all <h1>/<h2> elements.


Copy Frameworks

PAS (Problem → Agitate → Solution) - H1: Painful state they're in - Sub: What happens if they don't fix it - CTA: What you offer - Example — H1: "Your team wastes 3 hours a day on manual reporting" / Sub: "Every hour spent on spreadsheets is an hour not closing deals. Your competitors are already automated." / CTA: "Automate your reports in 10 minutes →"

AIDA (Attention → Interest → Desire → Action) - H1: Bold attention-grabbing statement → Sub: Interesting fact or benefit → Features: Desire-building proof points → CTA: Clear action

BAB (Before → After → Bridge) - H1: "[Before state] → [After state]" → Sub: "Here's how [product] bridges the gap" → Features: How it works (the bridge)


Representative Component: Hero (Centered Gradient — Dark SaaS)

Use this as the structural template for all hero variants. Swap layout classes, gradient direction, and image placement for split, video-bg, and minimal variants.

export function HeroCentered() {
  return (
    <section className="relative flex min-h-screen flex-col items-center justify-center overflow-hidden bg-gray-950 px-4 text-center">
      <div className="absolute inset-0 bg-gradient-to-b from-violet-900/20 to-transparent" />
      <div className="pointer-events-none absolute -top-40 left-1/2 h-[600px] w-[600px] -translate-x-1/2 rounded-full bg-violet-600/20 blur-3xl" />
      <div className="relative z-10 max-w-4xl">
        <div className="mb-6 inline-flex items-center gap-2 rounded-full border border-violet-500/30 bg-violet-500/10 px-4 py-1.5 text-sm text-violet-300">
          <span className="h-1.5 w-1.5 rounded-full bg-violet-400" />
          Now in public beta
        </div>
        <h1 className="mb-6 text-5xl font-bold tracking-tight text-white md:text-7xl">
          Ship faster.<br />
          <span className="bg-gradient-to-r from-violet-400 to-pink-400 bg-clip-text text-transparent">
            Break less.
          </span>
        </h1>
        <p className="mx-auto mb-10 max-w-2xl text-xl text-gray-400">
          The deployment platform that catches errors before your users do.
          Zero config. Instant rollbacks. Real-time monitoring.
        </p>
        <div className="flex flex-col items-center gap-4 sm:flex-row sm:justify-center">
          <Button size="lg" className="bg-violet-600 text-white hover:bg-violet-500 px-8">
            Start free trial
          </Button>
          <Button size="lg" variant="outline" className="border-gray-700 text-gray-300">
            See how it works 
          </Button>
        </div>
        <p className="mt-4 text-sm text-gray-500">No credit card required · 14-day free trial</p>
      </div>
    </section>
  )
}

Other Section Patterns

Feature Section (Alternating)

Map over a features array with { title, description, image, badge }. Toggle layout direction with i % 2 === 1 ? "lg:flex-row-reverse" : "". Use <Image> with explicit width/height and rounded-2xl shadow-xl. Wrap in <section className="py-24"> with max-w-6xl container.

Pricing Table

Map over a plans array with { name, price, description, features[], cta, highlighted }. Highlighted plan gets border-2 border-violet-500 bg-violet-950/50 ring-4 ring-violet-500/20; others get border border-gray-800 bg-gray-900. Render null price as "Custom". Use <Check> icon per feature row. Layout: grid gap-8 lg:grid-cols-3.

FAQ with Schema Markup

Inject FAQPage JSON-LD via <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(schema) }} /> inside the section. Map FAQs with { q, a } into shadcn <Accordion> with type="single" collapsible. Container: max-w-3xl.

  • Testimonials: Grid (grid-cols-1 md:grid-cols-3) or single-quote hero block with avatar, name, role, and quote text.
  • CTA Banner: Full-width section with headline, subhead, and two buttons (primary + ghost). Add trust signals (money-back guarantee, logo strip) immediately below.
  • Footer: Logo + nav columns + social links + legal. Use border-t border-gray-800 separator.

SEO Checklist

  • <title> tag: primary keyword + brand (50–60 chars)
  • Meta description: benefit + CTA (150–160 chars)
  • OG image: 1200×630px with product name and tagline
  • H1: one per page, includes primary keyword
  • Structured data: FAQPage, Product, or Organization schema
  • Canonical URL set
  • Image alt text on all <Image> components
  • robots.txt and sitemap.xml configured
  • Core Web Vitals: LCP < 1s, CLS < 0.1
  • Mobile viewport meta tag present
  • Internal linking to pricing and docs

Validation step: Before outputting final code, verify every checklist item above is satisfied. Fix any gaps inline — do not skip items.


Performance Targets

Metric Target Technique
LCP < 1s Preload hero image, use priority on Next/Image
CLS < 0.1 Set explicit width/height on all images
FID/INP < 100ms Defer non-critical JS, use loading="lazy"
TTFB < 200ms Use ISR or static generation for landing pages
Bundle < 100KB JS Audit with @next/bundle-analyzer

Common Pitfalls

  • Hero image not preloaded — add priority prop to first <Image>
  • Missing mobile breakpoints — always design mobile-first with sm: prefixes
  • CTA copy too vague — "Get started" beats "Learn more"; "Start free trial" beats "Sign up"
  • Pricing page missing trust signals — add money-back guarantee and testimonials near CTA
  • No above-the-fold CTA on mobile — ensure button is visible without scrolling on 375px viewport